Smart Marketing Service

As a boutique design agency with a focus on service design, we offer custom-tailored solutions designed to resonate deeply with your target audience and significantly elevate your brand's presence. With a wealth of experience spanning various industries, our team is committed to crafting impactful experiences that not only foster enduring customer loyalty but also drive substantial business growth. Our approach combines innovative strategies with a deep understanding of market dynamics, ensuring that every project we undertake is both visionary and grounded in real-world application. Let's collaborate to harness the full potential of your services, transcending traditional boundaries and establishing new benchmarks of excellence. Together, we can redefine what's possible, creating unique and memorable experiences that leave a lasting impression on your customers.

Learn more

Coloring-card.jpg

card-category.jpg

coloring-card-2.jpg

coloring-card-3.jpg

emotion-5cards.jpg

emotion-5cards-2.jpg

Journey Map Case studies

Our journey map projects, pivotal to our smart marketing strategy, offer a comprehensive exploration of the customer's journey across various business types, including healthcare and social impact initiatives. These case studies highlight our adeptness at identifying and optimizing crucial customer touchpoints, transforming them into avenues for deeper engagement and fostering brand loyalty. By meticulously analyzing these interactions, we not only refine the customer experience but also propel brands in diverse sectors towards unparalleled standards of excellence. This showcase underlines our commitment to leveraging strategic, data-driven design to revolutionize customer interactions and drive business growth, demonstrating our versatility in enhancing experiences across the healthcare sector and social impact projects.

Featured

service design, journey map, Customer Experience, smart marketing, user research, persona

A Journey in Last-Minute Alterations and Repurposing

service design, journey map, Customer Experience, smart marketing, user research, persona

This customer journey map follows a bride's experience with Elie's Alterations, a service known for its fast and high-quality tailoring. It highlights the bride's initial anxiety about last-minute dress changes, followed by her satisfaction with the service's efficient work and personalized attention. The journey even extends beyond the wedding, showcasing how Elie's Alterations helps repurpose the dress, fostering a lasting relationship with the customer.

service design, journey map, Customer Experience, smart marketing, user research, persona

journey map

Emily's Empowered Day: Navigating Joy and Growth at Safehaven

journey map

This project, originally envisioned as a collaborative endeavor, has since evolved to specifically address the needs of a child with cerebral palsy through the application of technology. While technological advancements provide convenience for able-bodied individuals, they can be transformative and vital for those with disabilities.

The concept of independence is traditionally associated with milestones such as attending college, securing a job, and owning a home. However, for individuals with disabilities, independence can also mean having the autonomy to perform daily activities and engage with their environment in meaningful ways. This brief explores how technology can be adapted to improve the independence and autonomy of children with cerebral palsy, specifically through the daily routine of an 8-year-old child named Emily.

journey map

journey map, persona development, homelessness, service blue print, community support, community services

David’s Transit Journey to Access Support Services

journey map, persona development, homelessness, service blue print, community support, community services

Building on insights gained from a collaborative project on addressing homelessness, I independently developed a journey map aimed at enhancing access to services for homeless individuals through the System Navigator map based on Peel Region’s transit system. This separate endeavor sought to amplify the reach of Moyo Health & Community Services within underserved communities, aligning with efforts to prioritize harm reduction and access to health and social services. Through the Systems Navigator concept, the map highlights essential service locations, such as shelters and food banks, using easily recognizable icons to overcome language barriers and simplify navigation. This project represents a focused initiative to increase service awareness and accessibility for marginalized groups, responding to the urgent needs exacerbated by the COVID-19 pandemic.

journey map, persona development, homelessness, service blue print, community support, community services

In today's digital landscape, websites have become ubiquitous, with numerous platforms offering easy-to-use tools for website creation. However, the value of professional expertise in crafting a compelling online presence for your business cannot be overstated. As an experienced professional, I offer guidance in selecting the most suitable website platform tailored to your specific needs.

Through our initial consultation, we delve into your business objectives, exploring whether a traditional website aligns with your goals or if alternative strategies, such as leveraging social media channels or refining your brand identity online, might better suit your needs.

With a track record spanning decades, our team has successfully conceptualized, developed, and launched numerous websites, attaining a deep understanding of what it takes to create a standout digital presence. Let's collaborate to bring your vision to life and elevate your online presence. Connect with us today to embark on this journey together.

PREVIOUS WORKS