Last minute dress alterations for a young bride
Strategic Digital Solutions for Growth
At Bae Design Studio, we combine market intelligence, user experience, and journey mapping to craft smart marketing strategies that connect with your audience and drive results.
With over a decade of experience in web design and digital strategy, we've partnered with small businesses, healthcare organizations, and community-driven initiatives to build user-focused, high-performing digital experiences.
Whether you need a data-driven marketing strategy, a conversion-focused website, or a seamless customer journey— we’re here to help.
Our Smart Marketing Services
📊 Market Research & Strategy
A strong marketing strategy begins with a deep understanding of your audience, industry, and competitive landscape. We take a research-driven approach to uncover valuable insights that inform strategic decision-making, ensuring that every marketing effort is purposeful and results-oriented.
✔ Consumer & Competitor Analysis
We conduct in-depth research to identify market trends, audience behaviors, and competitor positioning, allowing you to differentiate your brand and capture untapped opportunities.
✔ Customer Journey Insights
Understanding how your audience interacts with your brand is crucial. We map out key touchpoints, motivations, and pain points to refine your marketing approach and enhance customer engagement.
✔ Data-Driven Marketing Plans
Our strategic marketing frameworks are built on research, analytics, and industry best practices, ensuring that every campaign is aligned with measurable business objectives.
🌎 Website & User Experience (UX) Optimization
Your website is often the first impression your brand makes—it should be intuitive, engaging, and conversion-focused. We design and optimize websites that seamlessly guide users through their journey, enhance user experience, and maximize digital performance.
✔ Custom Website Design & Development
We create tailored, high-performance websites that align with your brand identity while ensuring speed, security, and scalability.
✔ User Experience (UX/UI) Optimization
From intuitive navigation to seamless interactions, we refine every element of your website’s design to enhance usability, engagement, and accessibility.
✔ SEO & Conversion Optimization
A beautifully designed website is only effective if it attracts the right audience. We implement SEO best practices and data-driven conversion strategies to boost organic traffic and drive measurable results.
📍 Journey Mapping & Co-Design
Customer experience is at the core of every successful business. We help you understand, design, and refine customer journeys to create meaningful interactions that drive loyalty and satisfaction.
✔ Customer & Patient Journey Mapping
By visualizing customer interactions across multiple touchpoints, we identify opportunities for improvement and craft solutions that enhance the overall experience.
✔ Co-Creation Workshops
We believe in designing with your audience, not just for them. Through collaborative workshops, we involve key stakeholders, customers, and end-users to create more effective, user-centric solutions.
✔ Experience-Driven Content Strategy
Content plays a critical role in customer engagement. We develop messaging frameworks that align with user needs, ensuring your brand communicates effectively at every stage of the journey.
📣 Smart Digital Marketing
A well-executed digital marketing strategy goes beyond visibility—it ensures that the right message reaches the right audience at the right time. We use data-driven techniques to enhance brand awareness, foster engagement, and drive measurable business growth.
✔ SEO & Content Marketing
Our strategic approach to search engine optimization (SEO) and content marketing ensures that your brand ranks higher in search results while delivering valuable, engaging content to your audience.
✔ Social Media Strategy & Management
We craft compelling social media strategies that enhance brand presence, engage target audiences, and build authentic community relationships.
✔ Paid Advertising (Google & Social Ads)
Maximize your marketing ROI with highly targeted ad campaigns. We design, execute, and optimize paid advertising strategies to drive leads, conversions, and business growth.
Guiding Pulse User Journey Map
Homeless man's transit journey
emily-daily-routine2.png
Stay focused on your journey
Customer Journey Map
Marketing concept demonstrating the main stages of a customer journey. A man moves on the map of the purchase process. Isometric outline illustration for web banners, hero images, printed materials
Who We Work With
✅ Small Businesses & Startups – Build your brand, grow your business.
✅ Healthcare & Community Organizations – Accessible, impactful digital solutions.
✅ Nonprofits & Research Groups – Storytelling through data-driven design.
We understand the unique challenges of small businesses, health-focused organizations, and mission-driven brands—and we create tailored strategies that meet your needs.
Why Bae Design Studio?
At Bae Design Studio, we blend design expertise with strategic marketing to create smart, effective solutions. Our founder and creative director, Helen Bae, holds both a B.Des and M.Des from OCAD University, specializing in Environmental Design and Design for Health. With over a decade of experience, she has worked with small businesses, institutions, healthcare facilities, and research organizations, helping them build meaningful digital experiences.
By applying a human-centered, evidence-based approach, we ensure that our Smart Marketing Services don’t just look great—they drive real impact, delivering measurable results for businesses, research projects, and community initiatives.
✔ 10+ Years of Web & Marketing Experience – Proven results across industries.
✔ Expert in UX, Digital Strategy & Journey Mapping – A research-backed approach.
✔ Real Audience Insights – We don’t guess, we use data.
✔ Bridging Business & Community – We understand both the commercial and social impact sides of marketing.